Oddli - Summer Campaign
A Visual Brand Narrative
Role: Photographer, Creative Director, Art Director
Client: Oddli (Spec Work)
Concept: Translating effortless femininity into nostalgic, coastal imagery that feels like a memory you want to return to
A brand campaign exploring the quiet luxury of summer - gingham patterns, golden light, and the kind of carefree moments that define the season. Shot on Lake Michigan to capture the intersection of Midwest simplicity and coastal aspiration, creating imagery that positions Oddli as the uniform for the main character's summers.