Stop 28 - Brand Campaign
A Brand Photography Series
Role: Photographer, Creative Director, Art Director
Client: Stop 28
Concept: Translating California ease into effortless imagery that celebrates the slow, intentional craft of hand-made summer clothing.
A brand campaign capturing what Stop 28 stands for - timeless design, quality craftsmanship, and the kind of coastal luxury that doesn't announce itself. Shot on the beach in Long Beach, Indiana, in natural light to honor the brand's Midwest roots and commitment to hand-made production. Photography designed to position Stop 28 as the antidote to fast fashion - clothing made to last, made with intention, made in LA.